The coverage for the Vanity Fair article happened quite quickly, that is after they tried the product.
Sometimes the hardest job is communicating how something is truly different. With so many products on the market, it's understandable that people can be skeptical. I'm not going to sugar coat it, it took a lot of reaching out to get someone at Vanity Fair to say they would try the product, 4 months actually. And then.... Boom! I receive the following email "I’ve been using Bob’s Cream and am absolutely hooked!"
Did I leap out of my chair and do the happy dance? Yup. I was so excited.
They wanted to feature it in an upcoming story but we hadn't launched yet. So we asked them to direct people to our waiting list which was already growing from the Vogue article the month before. We were on a roll, and then the article came out...
"It really just might be the best cream ever made" - Vanity Fair