Beauty Explained

Retail is like many things in life.  You can't live with them; and you can't live without them. So what do you do when you know you have to be in retail but you know it makes your brand vulnerable.

This is all new and I'm certain a year from now I may be rewriting this entry.  However, for now I'm sticking to the following:  Brands need retail.  Consumers need to touch and feel a product and many of them need to interact with a person as they do it.  So you could have a great product but it could be misrepresented by the service received at the counter or if the salesperson is ill-informed.

So UPC codes fall in the "I have no idea what the hell they are so they intimidate me" category.  As such, I did what I normally do - avoid until it was absolutely necessary.  Today it was necessary and honestly figuring this out was a breeze.  Even more surprising, my conversations with others in the retail industry really illuminated the lack of information on the subject.

This falls in the "Nothing's Ever as Good or as Bad as it Seems" slogan that sits on my desk.

I have though we were 6 months away from launching for over a year.  And with every step I felt like there were two new ones added.  However, we now have a time frame. 

You can't even compare this to our original bottle.  We hope that it will outshine our competitors not only in looks but in how it is engineered and luxurious feel.

The final question is how long it will take for anti- aging products without SPF 30 to convert in order to be able to make the claims of reducing early skin aging.  My thought is not too long. And it will be a welcome change to the industry.

The Beauty Awards this year proved to be more amazing than expected.All in all, a great event, and I'm looking forward to following up with all of the talented people we met. 

"Everyone can access parts of themselves that are great.  I'm just a girl from New York City who decided to do this, after all.  Rule the world!  What's life worth living if you don't rule it?" Lady Gaga

You are what you eat; plus your personal chemistry; plus your environment. And because of this, there are things you can alter in your diet and lifestyle to help avoid the breakouts.